They have such connection and bearing on their identity," said Rita Kohli, associate professor and equity advisor at the University of California, Riverside. "People's names have so much significance-from their ancestors, families, religions. People react differently to having their name mispronounced: 25 percent of people of color felt discriminated against when this happened, 21 percent of Hispanic people felt unimportant, 19 percent of Asian people felt self-conscious, and 50 percent of white people did not care.
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